GMassPulse: a mobile-first email outreach and campaign tracking platform.

Context

Sales and outreach work happens between meetings, in transit, in the gaps — but the tooling assumes you are sitting at a desk with a wide screen and an hour to spare.

What kept breaking

Follow-ups were manual and therefore inconsistent. Reporting arrived in batches, so by the time you knew a campaign was underperforming it had already finished sending. And the moment a prospect opened an email — the one moment when a reply actually lands — nobody was watching.

The real requirement

Not a mobile port of a dashboard. A product where the live activity stream is the primary surface, because on a phone the thing worth showing is what is happening right now.

Real-time tracking stream

Open and click events arrive continuously and out of order across multiple concurrent campaigns. Rendering that as a calm, readable feed on a phone screen — rather than a flickering wall of rows — was more of a state-management problem than a display one.

OAuth without credential handling

Google OAuth 2.0 on top of Supabase means the app is granted scoped access rather than ever holding a user's password. Drive import runs through the same grant, so lead lists never leave the user's own Google account boundary before being read.

Deliverability engine

Sending is rate-controlled and paced rather than dumped, and message bodies vary per recipient. Both exist for the same reason: bulk-identical, burst-sent mail is what spam filtering is designed to catch, and reputation is far easier to protect than to repair.

Automation with a manual override

Sequences run on their own, but every automated step can be interrupted by a human acting on a live signal. Full automation is efficient; the reply usually comes from the one message a person chose to send at exactly the right moment.